Hi!

With Memorial Day just behind us, we’ve been reflecting on the tremendous sacrifices made by those who serve and protect our communities and country. Today, we’re honored to introduce something very close to our hearts — the Encore Hero’s Program.

Starting next week, every Wednesday, we’ll be offering a 15% discount on services to the true heroes among us:
​Military personnel, firefighters, police officers, EMTs, doctors, and nurses.

This is our way of saying thank you. Thank you for your service, your strength, your time, your dedication — and for showing up every single day for the greater good.

If booking online, simply write “Hero’s Discount” in the notes section. If booking by phone or in person, just mention the program — it’s that easy.

Why This Means So Much to Us

This isn’t just a promotion. It’s personal.

I come from a long line of service — both of my grandfathers served in the Air Force during WWII, one retiring as a Lt. Colonel in the reserves, the other as a Major in military intelligence. My late father flew Hueys in Vietnam at just 19 years old and later built a distinguished career in law enforcement in Northern California, retiring as a Lieutenant. My mom even worked in law enforcement in her 20's — and yes, my parents met in the 70s while working undercover narcotics in the streets of San Mateo. 💊🚔 (I know — it sounds like the start of a Netflix series.)

Both of my uncles served in law enforcement, and now my 21-year-old bonus son has followed a similar path, working for Cal Fire.

Kylie, too, comes from a family rich in service — with her dad having served in the Marine Corps, an uncle in the Navy, both brothers in the Air Force, and her boyfriend currently serving in the Idaho State Police.

We understand the weight of service. We’ve seen the sacrifices — and we carry a deep appreciation for all who put themselves on the line for others.

If you’re one of these incredible humans, or if you know someone who is, we invite you to take a little time to care for yourself — you’ve more than earned it. Let us pamper you the way you deserve.

With deep gratitude,

Heather West
Encore Skin Boutique
Founder | Licensed Esthetician | Wellness Enthusiast